As much as possible, most business owners want the website of their respective businesses to be on the rank 1 on major search engine results. The core reason of this is to gain marketing presence on the web.
Nowadays, most profit organizations run a business with a corresponding website with the goals of catering accurate and fast service to their clients at the same time attracting new prospect clients by building web presence. Speaking of web presence in the business, it is more likely as having the web appearance in major search engine page results.
Having that rank 1 for a particular business simply indicates that a business has a strong market visibility in the web. Moreover, having this web presence will then results to more returns or profit for the business since it was able to hit the attitude of internet users which is the dependence for rank 1 or page 1 result in major search engines.