Basic Understanding of Search Engine Optimization

Some people might wonder how those websites who always appear as rank 1 or in page 1 in major search engine results maintain their respective rankings. One of the latest trends which are behind of building web presence is SEO or search engine optimization. SEO is considered as one of the latest trends in improving rankings of websites that’s why most search engines hate this strategy because for some times it affects search engines accurate display of result to its subscribers.

Search Engine Optimization is a process of building online visibility for a particular website via unpaid strategies such as posting backlinks on unpaid forum sites, .edu/.gov sites, high PR sites, etc. Algorithm such as the Google algorithm is the one responsible of taking considerations of those unpaid links which is the cause of making a website rank’s increase making it to be on the first page or rank 1 as much as possible.



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